It’s never been easier to access online content. The internet is at our fingertips on our smart phones, tablets and computers. In the current climate, with restrictions on movement imposed by Governments across the world due to the Covid-19 virus, we are relying on websites, streaming services and social media platforms to keep us informed, entertained and to stay in touch with friends and family.
These unprecedented circumstances mean that businesses need to look at other ways to keep their customers engaged with their brand. Therefore, now is the time to step up digital marketing activities to engage with target audiences. Companies that don’t ‘nurture’ their customers will be forgotten or disregarded in the future. Those that stay in touch – however simple the communication – will continue to have the hearts and minds of their customers when commercial life resumes.
Don’t make the mistake of thinking that customers will remember you if you don’t stay in touch. Believe us, they won’t. Think of yourself as the Shepherd tending his flock; you ensure they are safe, fed, watered and generally look out for the wellbeing of your herd. Show your customers that you do care about their health, wellbeing and futures – check in with them with a simple “how are you?” email, ask if there is anything you can do to help. Be authentic and caring – your customers will remember you for your attention long after these challenging times are over.
The Lunn Agency is expert in a range of strategic and creative marketing services, which includes digital marketing for small businesses – as well as large. Our highly skilled designers, marketers and copywriters are experts in digital marketing for the commercial market.
Why digital marketing is important in this moment of uncertainty
While non-frontline critical workers are now working from home, and social distancing is being observed, most of the UK is relying on digital platforms for advice, news and staying in touch. As retailers are closing their doors, shoppers are turning to the internet for many of their purchases. Businesses are emailing customers with updates on their activities, news sites are keeping us up to date with the latest information, and social media is enabling us to engage with our friends, family and the wider community.
There are many benefits to using digital marketing tactics now and in the future. They include:
- Digital marketing is cost-effective. Once the content and design has been created, you can use it on multiple platforms. Unlike direct marketing there are no print or postage costs.
- It enables you to keep your customers and members up to date and informed about your business.
- It enables your brand to stay relevant and keeps you in the minds of your customers, so when restrictions are relaxed and normality starts to creep back into our everyday life, your customers will return.
- It can provide your business with long-term value, long after this pandemic is over.
- It enables companies to achieve a more targeted marketing campaign.
Overview of our digital marketing services
Digital marketing covers a range of platforms including websites, eCommerce websites, email marketing, social networking sites, search engines, blogs, vlogs etc. At this current time, no company can afford not to include digital marketing within their wider marketing strategy. At TLA, we employ a range of effective digital marketing tactics to engage your target market, which include:
Website review, development and management
Many businesses have a website, but without regular updating with new content, it’s not going to perform as an effective marketing tool. From a full review to your current site to complete website development, we can help you increase your website’s performance.
Search Engine Optimisation (SEO)
Getting SEO right is vital if you want your company to appear at the top of search engine results. To ensure that we get the SEO right for your website content, we develop a deep understanding of your business, products, services and your market. Only once we have this understanding can we create effective landing pages that are search engine optimised.
Social Media Management
It’s all very well having a great website, but without other digital marketing tactics driving traffic to the site, it’s not going to perform. We can provide you with an integrated social media management strategy which covers the main platforms such as Twitter, Instagram, Facebook and LinkedIn.
Content Creation
From SEO content to informative blogs, our highly skilled copywriting team will deliver engaging content that will help drive traffic to your website.
PPC Campaigns
PPC (Pay Per Click) advertising is an effective way of driving traffic to your website. This strategy is mostly associated with Google Ads, whereby businesses pay for certain ‘keywords’. When that keyword is searched for, the company will show up at the top of search engine results. Every time the Ad is clicked on, the business pays the search engine a fee. We can develop effective PPC campaigns that will see traffic directed to your website.
Get in touch
This is the ideal time to set up new eCommerce channels, refresh your website content, create social media campaigns and deliver effective email communication. Whether you need us for an ad-hoc project during this particularly difficult period, or for longer-term, we can help.
Contact us today on 01793 488511, or email us at hello@thelunnagency.com for a chat, or to find out more about how we can help you with your digital marketing.
