Traditional marketing vs digital marketing, which is better? Well, digital and traditional marketing are often seen as two completely different approaches to reaching a target audience. But the reality is that despite their differences and similarities, digital and traditional marketing can be used together to create the perfect campaign. While traditional marketing focuses on using different forms of physical media to get your message out there, digital marketing is all about reaching out to potential customers through the internet. However, both approaches have their own benefits and drawbacks.
What Is Traditional Marketing?
Traditional marketing is a strategy that has been used for decades. This marketing method has stood the test of time and can still be used as an excellent way to reach your target audience. In addition, it is especially useful for creating a brand that’s part of the local community. Traditional marketing covers methods such as radio, exhibitions/events, printed adverts, newspapers, brochures and magazines.
The Benefits of Traditional Marketing
You Can Connect With Your Local Audience
Traditional marketing vs digital marketing when connecting to a local audience. Traditional marketing is an excellent way to connect with your local audience. It’s especially helpful if you have a brick-and-mortar store or are planning on opening one in the near future. You can use traditional marketing tactics like printed flyers to let the local people know about your business.
Promotional Materials Are Sustainable
Promotional materials can be used over and over again. For example, printed flyers or brochures can be handed out to customers. Once these brochures are taken home, they are a constant reminder of your business. Additionally, there are many ways of distributing traditional marketing. We can hand them out, post them, place them in shop windows and more. Each method is likely to reach an entirely different demographic.
Traditional Marketing Establishes Credibility
Traditional marketing is a great way to establish credibility and build trust for your brand. Ideally, when people see your logo attached to high-quality branded traditional marketing, they will know that you are the real deal.
You Reach A More Diverse Audience
If your business hasn’t found its target audience then we would often focus on a broader strategy. Traditional marketing is a great way to reach a diverse audience. You will find the right people to target by using traditional marketing strategies. Often, we will generally find that older audiences or individuals who work in trade or physical labour tend to be the most receptive to printed materials.
Traditional Marketing Is Cost Effective
One of the best factors of using traditional marketing is that it’s usually not very expensive. Initial expenses may be larger than digital forms of marketing, however, brochures and leaflets tend to be handed out ‘as and when needed’ and therefore it may take 6 months before you need to restock your supply.
The Difference Between Traditional and Digital Marketing
Traditional marketing vs digital marketing, what’s the key difference? Traditional marketing is the use of conventional media, such as printed brochures or leaflets, radio, exhibitions and television. However, digital marketing uses online-based media platforms to promote a product or service. This can include social media, search engine optimisation (SEO), e-mail marketing and pay per click advertising. Generally, it’s very difficult to determine which method, digital or traditional, is better value for money. This is because it depends on your business and what you want to achieve.
The Price
Firstly, traditional marketing vs digital marketing when based on price. Well, traditional marketing is more expensive to produce initially, however, may leave a longer impression. There are a number of factors to consider with traditional marketing. These include time spent creating graphics, printing content, handing out physical advertising, waiting for a response and then attempting to measure the return on spend. Digital marketing methods including social media and search engine optimisation are free, however, equally time-consuming.
The cost shouldn’t be your concern. Most companies need to understand that making more money as a business will involve spending more money on marketing methods. Marketing is sadly time-consuming, but your competitors are doing it better than you. We would recommend investing in a marketing agency to help alleviate the pressure of doing a poor job with your marketing. At The Lunn Agency, our focus is your return on ad spend (ROAS) and we would ensure that you maximise profits from your advertising.
Also, we would most likely recommend a combination of both traditional and digital marketing based on where your target market will most likely view media. We would then set up a consistent schedule with consistent branding which competes with other businesses on the search engine results page.
The Benefits
Traditional marketing vs digital marketing based on benefits. The key benefit to having printed advertising is that it leaves a longer impression on your audience. Poorly managed digital marketing can be lost within minutes. Floods of social media posts can drown out your marketing efforts if not done correctly whereas traditional printed marketing will have a lot more mileage when sat in your customer’s home.
Digital marketers can target their audience much more accurately than traditional marketers because they have access to quality data. This data can outline how your customers respond to different types of content or advertisements on specific websites. In addition, we are able to gather much more information on our target customers including age, gender, location, job title, job industry etc.
Measuring Success
With digital marketing, it’s easier to measure exactly what kind of return that investment you can expect by looking at clicks, average cost per click, average order value and average conversion rate %. We can then manipulate our advertisements to be more effective by spending more on keywords which have a higher conversion rate. Also, through the use of A/B testing, we can slowly but surely find the perfect advertisement for our target customer.
We can use tools such as Google Analytics to gather more information on the effectiveness of our campaigns. Tracking statistics like how many people visit our websites, what pages they view and how long they stay on those pages. This allows us to see exactly where our customers are clicking and what kind of content is most appealing to them. We can use this information to improve our campaigns. For example, if we notice that people are spending a lot of time on a certain page but not making any purchases, then we know that we need to change the content on that page so it is more appealing to our target customers.
We can also use analytics to track the effectiveness of our campaigns. By comparing statistics before and after we launch a new campaign, we can see whether or not it is working. If we notice that our sales have increased by 20% but our website traffic has dropped by 10%, then we know that we have found a niche market who are more likely to convert.
The Digital Marketing Tools Available To You
Search engine optimisation
SEO will help your website to be found by people searching on web browsers, for example, Google. One part of SEO is creating on-page website content. We can use this method to our advantage by creating high-quality content that drives website traffic.
This content should be relevant to the keywords and phrases that potential customers would use when looking for a product or service like ours. For example, if we are selling surfboards, then we would want to make sure that our site appears in the top results whenever someone searches for ‘best surfboards’ or ‘where can I buy a good board? By doing this, our business will be able to gather website traffic free of charge, the only cost to your business is the time spent on this content. It’s important to understand that blogging is NOT a waste of time. Relevant blogs will increase traffic, which will then increase our SERP ranking and ultimately drive more sales.
Pay per Click
PPC is a form of digital marketing that allows a business to advertise a product or service to people searching on the search engine. Each time that someone clicks on your advertisement, you will pay for that click. Every industry is charged differently per click, however, most industries can expect to pay between 0.40p and £1 per click. The idea is that if you want to get in front of a highly targeted audience who are actively looking for your product or service, then PPC can be a great way to do so at a relatively low cost. This can be particularly useful when you’re just starting out and trying to build brand awareness. Essentially, PPC is a shortcut when the website has no SEO presence on Google. We use PPC to drive sales with the sole focus of return on ad spend (ROAS).
Email Marketing
Email marketing is one of the most effective ways to get your message out there. It’s a simple, low-cost way to build relationships with people who are interested in what you have to say, and it can be incredibly powerful when used correctly. If done right, email marketing can help you grow your business faster and more effectively than any other marketing strategy. The key to email marketing is creating a strong, compelling lead magnet that will get people to opt in. This can be a free ebook, video course or another piece of content that your audience wants. Once you have their email address, you can send them regular emails with new content and offers.
Social Media
Social media is another tool that can be used to reach your audience. It’s a great way to make connections and build relationships with potential customers, partners, investors and other stakeholders in your business. Social media also makes it easy to keep those connections up-to-date with relevant information about your company and industry.
The best way to use social media is by staying active and engaging with your audience. You can do this by sharing content that’s relevant to your industry, responding to comments and posting updates about what you’re working on. Social media can also be used to drive traffic back to your website. You can do this by including a link in your bio that directs people to the URL of your company’s homepage. This is a great way for potential customers to learn more about what you do and connect with you on a deeper level.
Choosing Digital or Traditional Marketing
So, the answer to traditional marketing vs digital marketing. The answer is that it depends. Digital marketing is better when you are trying to reach a mass market, but traditional marketing is better when you need to reach a local audience. If you are trying to reach a wide audience, then digital marketing is better because it can be more cost-effective when reaching more people.
Typically, we can use digital marketing to gauge interest in our product or service by making marketing campaigns very broad. Once data is collected, we can begin to narrow down our marketing efforts based on conversion rates and return on ad spend. If you want to target a niche market, then digital marketing is better because you can specifically target those who are most likely to convert.
Traditional marketing is ideal for local area marketing. If you have a specific product or service that you want to sell locally, then traditional marketing is better. This is because it allows you to reach customers directly, promote yourself as a local brand and build relationships with them in person.
Conclusion
By now, you should have a good understanding of the differences. This big question of traditional marketing vs digital marketing. While both methods are still in use today, digital is quickly taking over as the preferred means of reaching larger groups of customers. This is because it’s much more cost-effective than traditional marketing techniques when attempting broad targeting.
Digital marketing is also more flexible, allowing you to easily change strategies or target new audiences. It can be used by both startups and established businesses to reach customers more effectively than ever before. The key is to understand the differences between traditional marketing vs digital marketing and how they can be used together. This will allow you to make the most of your resources and reach a wider audience than ever before. If you’re in need of either traditional marketing, digital marketing or both, then contact
The Lunn Agency today and we can guide you in the right direction.
