Social media advertising is a powerful tool. It’s been said that Facebook has more than 2.93 billion daily active users. That’s 1 billion more people than the population of China. This means that if you post something on Facebook, and it engages users, it will likely reach millions of people. Social media advertising is a great way to get your brand in front of consumers and potential customers.
The only problem is that it can be expensive to advertise on social media if you have no idea what you’re doing. The number of people who use Facebook, Instagram, and other platforms is vast. However, the amount of time they spend on these sites every day means that your brand has to compete for attention. When there are millions of brands vying for attention, it becomes difficult to get noticed by consumers.
It’s not easy to get people to engage with you. In fact, it can be very expensive and time-consuming. In this article, we’ll look at some of the best ways to advertise on social media in 2022 and how much it will cost you.
10 reasons why you need social media advertising
Advertising on Social Media in 2022
Social media advertising is a great way to reach your target audience. In fact, Facebook advertising is used by 92% of social media marketers. In addition, it’s one of the most affordable ways to advertise online, so if you don’t have much money to spend on ads, it’s a good place to start.
The good news about social media advertising is that costs have gone down over time. One estimate puts social media advertising at about a quarter of the cost of traditional marketing.
Unlike traditional display ads where users see them based on where they are browsing online or watching videos, with Facebook Ads you can target specific people based on demographics such as age or gender. Also, you can target consumers based on interests like travel, cooking etc and even location by city, country or province. You can also target people based on their purchase history or the pages they like.
To get started with Facebook Ads, you’ll need to create a Facebook Business Manager account and connect it to your website. This will allow you to create ads and manage them all from one place.
Why You Should Advertise on Social Media in 2022
In the UK alone there are 57 million social media users. It goes without saying, this makes social media advertising a great way to reach your target audience.
Social media allows you to target specific demographics, interests, behaviours and locations. For example, if you are a business that sells a product, such as shoes, then it makes sense for you to target based on gender and age. If you are a business that sells products that appeal to parents and young children, then it makes sense for you to target based on interests such as parenting or children.
Social media advertising allows businesses to reach their customers where they are spending most of their time… on social media. This means that your ads will be seen by people who have already expressed an interest in what you have to offer, which is likely to result in better click-through rates than traditional advertising methods.
Social media has become the number one way people interact with brands. It has also become a place where people go to find information about products and services. When you advertise on social media, you have access to your audience’s attention for a very low price. Plus, it allows you to control what happens with your ads after they are placed. You can even set up retargeting campaigns that show an ad based on whether or not someone visits your website from an ad on social media.
When you use social media to advertise, you can target specific groups of people and even customise your ad based on their interests. You can also use this method to promote special offers or discounts that will only be available for a short period of time.
Using Meta Business (Facebook and Instagram) Ads
Meta Business, aka, Facebook or Instagram ads are popular with businesses because they allow you to reach your target audience in a variety of ways. You can target people based on their location, their interests and more. It’s a powerful tool that allows you to reach people who are most likely interested in your product or service. Facebook ads are also very affordable, especially compared to other forms of marketing such as printed copy.
Advertisers can set a budget and bid for each click or impression the ad receives. Like Instagram, Facebook ads appear throughout the app including in users’ feeds, stories, messenger, marketplace and more. They have the same look as regular posts, though they always include a “sponsored” tag to let readers know that it’s an ad. Facebook ads can include links and buttons that make them more useful than normal status updates. To reach a broader audience, you should use Facebook ads as part of your marketing strategy.
Meta Business Ads: Payments
Meta will try to spend your budget evenly throughout the time that your ads run, unless you’ve selected the Accelerated option as a delivery type. You’re never charged more than your budget allows. Remember, you control how much Facebook charges based on the budget that you set. Also, the budget is a plan, while actual spending reflects reality.
Budgeting with Facebook ads is flexible. You set an overall budget and the platform spends it over a given time period based on the options you’ve selected.
Although you may have a budget in mind, actual spending might be lower if the ad is not as successful as intended. For example, your goal for a month-long campaign is to spend no more than £100. When the month ends only 70% of that amount has been spent because the advert wasn’t clicked as much as anticipated. You would now owe Facebook £70.
How You’re Charged
The pricing of Meta Business ads is determined by an auction system where advertisers compete for impressions based on bid and performance. When you run your ad, you’ll only be charged the number of clicks your advert has received. The price you pay for each click is determined by your bid and how well your ad has performed.
You can monitor the performance of your adverts on Facebook’s dashboard, which will show you the cost per click (CPC) for each advert and whether it’s above or below average. If the CPC is higher than expected, then you will receive fewer clicks for your budget, however, it’s likely that the clicks you do receive will be more targeted. In addition, a higher CPC may mean that there are more bids competing against yours so it’s harder to get impressions and results.
Facebook has systems in place to make sure you don’t spend more than you’ve budgeted.
When Do You Pay?
Payment settings for Meta Business ads are determined by your payment method. When you create an ad account, you add a payment method and that setting determines whether or not funds will be withdrawn automatically. There are two main payment methods for Meta Business advertisements.
- Automatic payments
- Manual payments
Why Do Meta Business Ads Vary In Costs?
Generally, you may pay more to reach a small group of consumers than you would if your message was seen by many people. The broader the target market, the cheaper your advertisement will be per click.
The most common reason for this is that advertisers pay only when their ads are clicked. If you’re advertising to a broad audience and not many people click on your ad, then it will be cheaper per click than if you were advertising to a niche group of consumers who are more likely to click on your ad.
Other factors that affect the cost include:
- Ad placement. Costs can vary between ads you see on Facebook and Instagram.
- Campaign duration. The length of a campaign affects how much it costs.
- Competitiveness of your industry. Some markets are more competitive for advertising than others. Ad costs tend to go up when the product is expensive or your target audience is hard to reach.
- Time of year. Ad costs can vary depending on the time of year, holidays and other industry-specific events.
- Time of day. CPC tends to be lowest between midnight and 6am in most time zones.
- Location. The cost of advertising per country varies widely.
Linkedin Ads
LinkedIn ads are for B2B companies who want to target professionals at other companies and build their brands. They’re also a good option if your company wants to reach a specific industry or job title, for example, if you work in the healthcare field, then your ad could be targeted toward doctors and nurses who work at hospitals or clinics. LinkedIn ads are very similar to Facebook ads. They’re easy to set up, and you can target them to a specific audience based on their job title, company name, etc.
- LinkedIn has a total of 875 million users.
- There are 65 million users in decision-making positions.
- 92% of B2B marketers include LinkedIn as part of their digital marketing mix
It’s a great place to connect with professionals in your target industry and build relationships that could lead to sales. LinkedIn is also one of the best social media platforms for B2B companies because it allows you to target specific titles, skillsets, industries, company sizes and job functions. This helps you reach your ideal audience more efficiently. When you’re using LinkedIn for B2B marketing, it’s important to keep in mind that your audience is professionals who are looking for information to help them do their job. The best way to use LinkedIn is by creating valuable content, then promoting it with relevant ads.
Which Social Media Advertising Platform Works Best?
When it comes to social media advertising, there are a lot of platforms to choose from. Each one has its own pros and cons, so it’s important to find out what works best for your brand. Ultimately, it’s up to you to decide which platform will work best for your business. But here are some things to consider: Facebook has the highest monthly active user base of all social media platforms, so it’s a good place for B2C and B2B brands looking for customer acquisition.
If your brand is strictly B2B and looking for sales leads or conversions, then LinkedIn may be more effective. The platform has more than 500 million users, and it’s especially useful for B2B companies that want to connect with professionals in their industry.
Lastly, Instagram is a great platform for brands that sell products B2C. Instagram allows users to scroll through their feeds and make purchases quickly. Also, if your brand is looking to grow its social media following, Instagram is one of the best places to do so. It’s also a great place for brands that have an active lifestyle component or focus on visual content.
Conclusion
Social media advertising is a fantastic tool that should be used by most businesses. It gives you an opportunity to connect with your audience in a personal way and build trust. The key to social media advertising is creating content that will resonate with your audience, then promoting it on the platforms where they spend their time. As you can see, there are many ways to use social media advertising in your B2B marketing strategy.
With the right approach, it can help you increase sales, drive traffic to your website and build brand awareness. Social media advertising can be used to promote your product or service. There are many different ways you can use social media advertising in your B2B marketing strategy. If you’re in need of social media advertising help, then please feel free to contact The Lunn Agency and we will dedicate time to aid in developing your social media strategy.
