PPC is a great way to generate leads for your business, but it can also be a huge waste of time and money if you don’t have the right strategy in place. If you want to make sure that your PPC campaign is as successful as possible, it’s important to have a strategy in place before you start. This can help you manage the risks associated with PPC, including wasting money on ads that don’t convert. Here are some tips that will help you get the most out of your PPC campaign
PPC Can Be A Good Way To Generate Leads.
PPC is a great way to test your new product or service. Many companies use PPC to launch new products and services. This is because it allows them to get their message out quickly and efficiently. You can test which keywords work best for you based on how many people interact with your ad. In addition, we can analyse what sort of language resonates with your audience.
PPC is also useful for testing marketing messages in general. For example, if you want to test whether a new slogan resonates with your audience, PPC can help. You can also use PPC to track how many people click through from your ad to your website. This will tell you how well your message is being received by people who see it.
Lastly, PPC can also be useful for tracking your ROI. You can compare how much you spend on PPC with how many sales it generates. Once you have collected enough data, you can refine your strategy based on what works best. If you are looking for a way to increase sales, PPC is a great option. Not only does it help you reach new customers and improve your brand awareness, but it can also be useful for tracking your ROI.
Plan Your PPC Campaign
It’s important to have a plan before you begin. You’ll want to consider:
Set goals. What is your ultimate goal? This will help you determine the best keywords, ad copy, and landing pages for your PPC campaign. If you want to increase brand awareness, then your keywords should focus on that. You’ll want to use phrases like “marketing company” and “marketing agency” in your ads instead of things like “cheap social media marketing” If you’re after sales, then focus on phrases like “low cost email marketing” or “affordable digital marketing”
Know your target audience. Who are your customers? Where do they live and work? What is their age range? Are they male or female? Knowing these details will allow you to create ads targeted at the right people who can help grow your business. When it comes to keywords, the more specific you are the better. If you’re looking to reach a specific demographic of people in a certain area, then use that as your keyword. For example, if you’re running a PPC campaign for a marketing agency in Swindon, then focus on keywords like “Swindon Marketing” or “Marketing Agency Near You”.
Know your competition’s ads so that you can improve upon them (or avoid them altogether). This will ensure that you’re not wasting money on ineffective ads. You can do this by becoming familiar with the ads your competitors are running. We can monitor competitor advertising by using a tool like SEMRush. You can also use a tool like Google Keyword Planner to find out what keywords are getting the most impressions and clicks. This will give you some insight into which keywords are working for your competitors, as well as what keywords you should avoid.
Create Landing Pages That Are Optimised For Your PPC Campaign
Don’t just think of the Google Ad as a standalone piece of content. It’s important to create landing pages that are relevant to the ad and easy for visitors to understand. You want to give visitors the information they need, while also making it easy for them to take action. We must ensure that landing pages are optimised for customers to complete a conversion. This means that the landing pages should be mobile responsive and load quickly. You can test this by using a tool like Pingdom Speed Test to measure how long it takes for your page to load. We can also use Google Analytics to measure how many visitors exit before they even reach the call-to-action. For mobile responsiveness, use the Google Mobile Friendly Test and simply input the URL you wish to test. All of the above programs are completely free to use.
The end result is that your customers are able to find the information they need and complete a conversion on your website. This will lead to more sales and revenue for you as an online retailer.
Use Clear Messaging In Your PPC Campaign
Use clear messaging in your advertising. Your ad copy is the most important part of your PPC campaign, and it’s the first thing people see when they’re browsing Google. Make sure that you have a clear message that communicates what your product or service does in a concise way. If you’re using words that are unfamiliar to your audience, be sure you’re including a call-to-action that explains how to get started with whatever is being advertised. For example, “buy now” would take them directly into an e-commerce site where they can purchase something from your store. For The Lunn Agency, we would use terms like “get a quote” or “find out more”.
If your advert is getting impressions and clicks then the advert is being served. In addition, if the CPC is low then the advert is working. If the advert isn’t getting conversions then this could be an issue with the landing page for example, the product is overpriced or doesn’t give as much information as the customer would like. The best way to test your advert is to run it for a week or so and then change it up. For example, if you are advertising a product and it isn’t working then try changing the image of the product or the price. If that doesn’t work then try changing the layout of the landing page or even change what you are advertising.
Give The Lunn Agency A Call!
The Lunn Agency can help you with your PPC campaign. We are a digital advertising agency that specialises in PPC (Pay-Per-Click) advertising, and we have the experience to do it right. Our goal is to provide our clients with services that are effective and affordable. This is so that you can focus on your core business and get the most out of your investment in the PPC realm. Reach out to us today for a free consultation!
Target Keywords In Your PPC Campaign
When picking your target keywords, it’s important to remember that they should be highly relevant to your business and products. You’ll want to avoid targeting generic keywords like “marketing” or “digital marketing”. The reason is that these keywords get vastly more searches and therefore are more likely to be people at the top of the funnel or people just doing their research. Instead, try to focus on more specific terms such as “social media marketing agency” or “marketing services for manufacturing”. These searches are far more likely to convert into a sale.
You should also include target keywords that are relevant to the pain points of your customers. This might include phrases like “marketing for self-employed freelancers” or “marketing services for low prices” These targeted phrases will help you reach people who are actively searching for solutions relevant to your business. It’s important that you don’t just include the keyword in your ad. You should also make sure that your website landing page is optimised for this keyword. This will ensure that people who click on your ad are immediately taken to a page that is relevant to their search.
Change Up Your Keywords Frequently
As you conduct your keyword research, you’ll find that some keywords are getting more clicks than others. This is a crucial part of PPC marketing and should be taken into account when making changes to your PPC campaigns. By monitoring the click-through rates of your ads and keywords, you can see what people are interested in. You can then take this information and use it to create more effective PPC campaigns. For example, if you notice that one of your keywords is getting a lot of clicks but not many conversions, this means that people are interested in what you have to offer but the landing page doesn’t fit the advert.
If you see that a certain keyword isn’t performing well for your business, it’s time to remove it from your campaign. You’ll want to do this as soon as possible, before your budget is wasted. If you don’t have enough data to make a decision, then test each variation with a small budget and let the results speak for themselves.
In general, keywords that are driving traffic should be used as often as possible, while keywords without much traffic or relevance should be removed from ads entirely.
Use Keyword Match Types Wisely
The three keyword matching options are exact, phrase and broad. Exact matches reach fewer people but tend to be more targeted; broader targeting gets you more traffic than narrower match types.
The next step is to use your keywords strategically. You want to make sure you’re using them in the right match type, and you want to be aware of how their bidding works.
Match types:
Broad match keywords are searches that are considered to be related to your keyword. An example of this could be if your keyword is “iPhone Case” then you would appear for “Apple Phone Case” or “The Best Case For My iPhone”
Phrase match keywords are great for searches with the same meaning as your keyword. If your keyword was “iPhone Case” then this could include “Pink iPhone Case” or “Waterproof iPhone Case”.
Exact match keywords are best suited for rare queries where the search has the exact meaning or intent as your keyword. The [iPhone Case] keyword would then match with searches including iPhone Case, Case iPhone or iPhone Cases.
The best way to determine which of these is best for your keyword is by running a search and seeing what results appear. You can then use this information to make an educated decision as to which type of match works best for you. The next thing to consider is whether or not your keyword has any additional modifiers. This includes things like plurals, misspellings and synonyms. If so, these will also need to be included in your campaigns.
Monitor And Alter Your PPC Campaign Budgets As Needed
After you’ve launched your PPC campaign, it’s important to monitor and adjust budgets as needed. There are several tools that can help with this but ultimately the Google AdWords Simulator can be very useful. It won’t unlock until you have enough data within your Google Ads campaign. If it is greyed out then you’ll need more conversions within that ad group, however, if it is clickable you’ll be able to use the simulator to predict how bid adjustments will affect performance. Using this tool, you can increase or decrease budgets to maximise your return on advertisement spend.
Conclusion
We hope this article was helpful to you and that it gives you a better understanding of how PPC works. If anything, remember that while PPC is a great way to get leads, it’s not the only way. There are plenty of ways to get leads, and it’s always a good idea to have multiple strategies in place. PPC is one of those strategies, but it shouldn’t be the only one you use.
You should always keep in mind which channels are best for your business before deciding on which one(s) to use. If you want to learn more about how PPC could affect your business then why not contact us at The Lunn Agency? We would be happy to assist you in the decision making process and provide a free quotation if wanted
