Drive your business with our fully integrated marketing and business development system.
What is Business Driver?
In a nutshell, Business Driver is a fully integrated marketing and business development system which combines skilled resources and expertise with knowledge and experience and utilises the most up to date marketing techniques and methodologies. It combines with proven marketing elements to drive sales, customer engagement, new business, reputation, introduce new products and penetrate new markets with great efficiency and return on investment.
Who benefits from
Business Driver?
Any company that is looking to find more customers, make more sales, increase average spend, create awareness, build, or enhance a reputation and gain loyal returning customers.
Below are some of the sectors we have worked in.
- Manufacturing
- Building Products
- Engineering
- Automotive & Aerospace
- B2B
- B2C
- Utilities
- Pharmaceutical
- Trade Federations
- Membership Organisations
- IT & Software
- Specialist Services
Business Driver will work effectively for most companies which need to inform, educate, engage, or win the hearts and budgets of business customers or end-user consumers. Whatever your company needs to communicate, we will help you ‘say it better’.
Case Study
Learn how we increased sales by 1200% within 3 months with Business Driver for one of our B2C clients.
How does it work?
The power of Business Driver lies in a combination of skilled content creation and integration with the chosen marketing tactics. Individual tactics will have a degree of success, but when fully integrated with other tactics, the power and success is exponential.
To say it simply: the whole is greater than the sum of the parts.
Business Driver uses proven tactics and modern methodologies across some or all available platforms. It is worth noting that in the world of digital marketing, change happens frequently as new or improved methodologies emerge. A specialist digital marketing agency will have current knowledge and they will know what works and what doesn’t through research and testing.
Here are some typical examples of the tactics that integrate successfully.
- Website Optimisation
- Search Engine Optimisation
- Direct Marketing
- Email Marketing
- Social Media
- Content Marketing
- Search Engine Marketing
- Reputation Management
- Re-marketing Advertising
Let’s see how Business Driver can help you!
Case Study
Learn how we helped to increase and maintain registration levels for one of our Trade Federations.
How much does it cost?
Baby Driver
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Until we understand and agree campaign objectives and determine which aspects of the Business Driver are defined as the best tactics to achieve your aims, it’s impossible to give an accurate cost. One set of objectives could be achieved by utilising just one or two aspects of Business Driver, whilst another set of objectives may need the power of the full suite of armoury – it’s easy to see that the cost for these will differ.
What results can be expected from Business Driver?
We are not being glib when we say “it depends on the objectives” – but this is true. Results depend on several key factors:
Product or service. Is this a mass-market or niche market offering? What is the market potential in terms of numbers? How many people do you want to reach? Is your product tried and tested, or is it unknown? Does your product or service have a true USP (unique selling proposition)?
Company awareness and reputation. An established, well-known, and respected company will be easier to promote than one that is new to the market and therefore has low awareness and no reputation. Launching a new company takes a mammoth amount of effort to find and build an audience, engage with that audience, and build trust. Today, buyers of goods and services are increasingly discerning about who they do business with. They will research websites, read reviews, and consume content before they buy – so you can see there is considerable work required of any new company entering a marketplace.
How many? Key performance indicators (KPIs) should be agreed by client and agency. This could be number of visitors to the website, social media following, email opens, lead magnet downloads, enquiry forms submitted, telephone calls received, number or value of orders. Be realistic and don’t expect overnight results, but you should expect to see increases in the KPIs month on month.
How much should I spend? Objectives need to be measured against budget to ensure that the input (and therefore cost) can achieve the objectives. A professional and experienced marketing agency will advise what level of budget is needed to achieve a given set of objectives. If the two don’t align and the budget is lower than required, then expectations need to be adjusted accordingly. If you trust the agency you are talking to or working with, then believe their judgement and advice. Don’t be tempted to shop around for someone who claims to be able to achieve your aims at a significantly lower price. Take it from us, they won’t. You will be disappointed, the reputation of that agency will suffer, so will our industry.
Frequently Asked Questions
Until we understand and agree campaign objectives and determine which aspects of the Business Driver are defined as the best tactics to achieve your aims, it’s impossible to give an accurate cost. One set of objectives could be achieved on utilising just one or two aspects of Business Driver, whilst another set of objectives may need the power of the full suite of armoury – it’s easy to see that the cost for these will differ.
Our monthly fees for Business Driver range from £895 to £3,000. Typically, our clients are in the £1500 – £2250 region.
Yes, but it’s not an onerous one. We require an initial 6-month contract which enables us to understand your marketplace, get to know you, your products and services, research your target audience, find your unique proposition and set a tone of voice for your communications, create a distinct styling in the look and feel of communications, set up databases, create initial collateral, write initial content (blogs, emails, direct marketing), set up social media platforms, make improvements to your website if necessary. A good deal of this work is done in the first month, so results should not be expected in this period. Months two onwards should start to see a positive effect of the initial work, which will grow month on month.
After the initial 6-month contract, clients have the option to cancel the Business Driver service if required, or to continue a rolling 3-month cancellation contract.
NB. Fees are charged and payable monthly in advance on the 1st day of the month by direct debit.
This does come back to specific objectives, but in general, we are confident that by using Business Driver we will increase awareness of your company and products to your customers and prospects, we will increase the number of people who see and consume your communications, we will increase the number of visitors to your website, we will increase your social following.
Given that your product is viable, your company is known and trusted, and there is market potential, then we can see no reason why Business Driver should not result in more sales.