Cotton Boulevard Case Study
An exciting new e-commerce company selling ethically produced, organic cotton baby and children’s’ wear. In this highly competitive marketplace, strong creative communication was required to effectively launch a new company and product range to both end-user and attract retail stockists.
A combination of digital marketing, direct marketing, search engine optimisation, social media and email marketing was used in a vigorous and highly visible launch and first-stage campaign which has returned exceptional results.
Cotton Boulevard’s social media following has increased by 23% from 1166 likes when we first started working with this client to 1467 likes six months later. Increase in website visitors is equally impressive, growing from 335 a month to a massive 4000 a month. Website hits from social media has grown from 29 per month to 3000 per month – an increase of 196%.
We work continually on the website, introducing new graphics and images, introducing and writing blog posts, improving loading speed, ensuring optimisation on all devices and generally bettering the user experience.
We also work with Cotton Boulevard to ensure that presence at trade and consumer exhibitions competes admirably with major big-brand competitors, and our lively, eye-catching graphics and point of sale material is enabling them to compete on equal terms with the big boys.
Our social media campaign for this client is highly visible and emotive, and has included competitions, guest blogs, support for NHS Save Lives campaign. We have also attracted key influencers in this marketplace and worked with them to further promote the Cotton Boulevard brand.
Crucially, the most important metric is the increase in sales, which has risen dramatically by over 1200% and continues to rise month by month.
Our work with this client has given us extreme satisfaction in seeing all the metrics head upwards, in conjunction with us producing highly visible, exciting creative work that has given Cotton Boulevard a strong unique identity and an impressive number of followers and fans.