Woo
- You need to find and woo potential customers before you start selling to them.
- You need to build rapport between you and your prospect.
- You need to gain their trust.
People buy from people they KNOW, LIKE and TRUST
“Help me find and woo the right people in companies I want to do business with.”
Win
Once you’ve found and woo’d them, it’s time to turn them into paying customers.
Your website, sales literature, direct mail, emails, presentations and news shots must present your company in the best possible light. Does yours stack up?
You need to communicate the benefits and value proposition of doing business with your company. Do you do it effectively?
You need to set yourself apart from your competitors. Do you stand out, or blend in?
“I want my company to stand head and shoulders above my competitors.”
Wow
Once you’ve turned your prospects into customers, you need to keep them coming back for more.
That’s why you need to WOW them!
- Keep in touch with industry insights
- Let them know when you have new products or services
- Send creative emails that are informative, relevant and demand to be read
- Sort out your socials with posts that prospects and customers want to see
- Got lots of news? – turn it into a newsletter
- Keep your website up to date with regular blogs and news
“Show me how I can WOW my customers and keep them coming back.”
