What Is Digital Marketing? Defining Digital Marketing
The Benefits of Digital Marketing
Digital Marketing Improves Business Reach
Digital marketing isn’t industry specific. All businesses wanting to sell a product or service would benefit from a digital presence. The average consumer spends more than six hours per day on the internet. Most of this time is spent on digital platforms such as Facebook and Instagram. If you want to reach your target audience or win new clients, you can’t afford not to be in this space.
Digital Marketing Helps Achieve Measurable Results
One of the great things about digital marketing is that it can be measured. You can track conversions, traffic and revenue. In addition to this, we can see how many people are visiting your site, reading your content and sharing it with others. Digital marketing allows you to see whether or not your efforts are paying off by tracking these metrics as well as others.
Digital Marketing Is Cost Effective
It’s also great for established businesses. An established business will have the benefit of already being recognised within its industry without needing a budget. However, marketing efforts such as SEO and social media are still crucial. Well-known brands need to be mindful that if they aren’t active digitally, then their connection with their consumer is hindered.
Another cost-effective benefit of digital marketing is that you can target specific demographics. Target those interested in your product or service rather than casting too wide of a net and potentially wasting a lot of budget. Digital platforms enable companies to create highly targeted campaigns that speak directly to their audience while also testing different strategies quickly. Unlike traditional forms of advertising such as TV or billboard where there will be wastage.
Digital Marketing Can Be Automated
Digital marketing efforts can be automated. There are ways to automate your digital marketing so that you can save time and money on campaigns while still getting results (and building a relationship with your customers).
Automation means that once the initial set-up has been completed you can rest easy knowing digital marketing is running smoothly and efficiently. For example:
- Social media posts can be scheduled out on any day or time required. You can use a tool like Buffer or Hootsuite to schedule posts in advance so that you don’t have to worry about posting every day.
- Paid SERP advertising can be produced and then capped with daily budgets.
- Workflows can be produced to better manage your subscribed mailing list.
- Email marketing can then be managed through the use of a continual workflow.
- Find relevant content: If you’re using a tool like BuzzSumo, it’ll automatically find the most popular articles related to whatever keyword or topic you want for each network (Facebook, Twitter, LinkedIn). This will help you share more valuable information with people who may be interested in what you have to say.
Automation is a great way to build a relationship with your customers. It can help you save time, money and effort, while increasing sales and reaching a wider audience.
To learn how you can automate your digital marketing, contact us!
Most Common Mistakes in Digital Marketing
- You don’t have a clear goal or long-term plan, create a digital marketing strategy
- You don’t track results correctly.
- You are using the wrong tools based on your audience.
- You aren’t using social media effectively, even if just as a presence.
- Your email marketing isn’t encouraging repeat purchases.
- Your marketing budget is too small to gather data or results.
Conclusion
So, what is digital marketing? Digital marketing is the future of marketing and it’s important to keep up with the latest trends and new technologies. If you want to stay ahead of your competition, then digital marketing should be part of your business strategy. Remember that this is not a one-time job but requires an ongoing effort in order to see results. Implementing a digital marketing plan will help you grow your business, bring higher revenue and acquire new customers.
If you have any queries, questions or simply want an expert’s help then contact The Lunn Agency and we will get you started on your digital journey.
